TikTok will make it easier to identify the movies and TV shows users are downloading

One of the most annoying aspects of the culture (along with Instagram and X) is when a user shares a contextless but engaging clip from a movie or TV show. Often times, they won’t say or reveal up front, prompting viewers to ask in the comments how to improve engagement. TikTok is stepping in with a new feature called TikTok Spotlight.

If the platform’s technology finds an active clip, it will add a link to the landing page with more information about the show or movie. The page will include a synopsis, cast details and official accounts, as well as other TikToks linked to the same topic so you can continue down the rabbit hole. The landing page will also include information on where to watch the game or movie if it’s on a streaming service, or how to buy tickets if the movie is in theaters.

There are benefits for studios participating in this program as well. TikTok is now an integral part of the marketing strategies for movies and TV shows, so having a hub where interested users can go to learn more and buy theater tickets is something Hollywood could use. TikTok says they will be able to find like-minded creators and encourage them to spread the word about their projects. Studios will also have access to engagement analytics.