Influencer, Massive Influencer Marketing Co., Acquired by Publicis
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Chris Detert, CCO of Influential, Ludacris, Ryan Detert, CEO of Influential Which has an impact
Powerful, the world's largest influencer marketing company – just partnered with them Us Weekly with celebrity-studded events at Cannes Lions in June – acquired by Publicis Group for $500 million.
“I am very excited to be joining Publitis Groupe – the most efficient and innovative management company in the world,” Influential CEO. Ryan Detert said in a press release. “We look forward to combining our complementary skills and technologies to bring unparalleled influencer identification, content creation, nurturing, and measurement to our clients – and to define the next era of influencer marketing together.”
“Our purchase by Publicis Groupe is our dream come true. We can't wait to roll up our sleeves and start working with our new partners,” Chris DetertA powerful Communications Officer, we were told specifically Us Weekly of the memorial agreement.
Influential is the largest influencer marketing company and platform in the world. It has a network of over 3.5 million creators, including 90% of global influencers with a million followers or more. Along with its large network of influencers, Influential's AI-powered technology platform serves more than 300 brands worldwide.
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“This purchase does not mean that we will lead Influencer marketing. It also puts us at the center of a new media ecosystem,” Arthur SadounCEO of Publikis Groupe, in a press release.
Ryan Detert, CEO of Influential, Anthony Anderson and Chris Detert, CCO of Influential Which has an impact
“By combining our Epsilon data, which allows us to see 2.3 billion people worldwide, with Connected TV, Commerce, and creators now, we can enable our customers to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline,” he continued. “It's how we're putting power back into the hands of brands in the cross-media space, and driving a marketing revolution that delivers real business results.”
According to a press release, the transaction will close in late August.
Kimberly Wu of TikTok, Chris Detert, CCO of Influential, TikTok star Josh Richards and Ryan Detert, CEO of Influential Influential
This purchase comes after Influential has partnered with TikTok to host the TikTok Influential Awards at the 2024 Cannes Lions International Festival in June, which is. Us Weekly he was there.
The stars are out and shining like diamonds at the 77th annual Cannes Film Festival in France. The main event, which has been called the most prestigious film festival, started on Tuesday, May 14, and is expected to continue until Saturday, May 25. The festival previews new films of all genres. […]
In addition to hosting the TikTok Influential Awards, Influential partnered with Brand Innovators to host a five-day event that attracted top executives and celebrities (including Ludacris, Anthony Anderson again Shaboozey) for the second year in a row.
“Our lineup of CMOs, executives and agency heads at Influential Beach was second to none,” Ryan said. Us at that time. “The speakers, influencers, and celebrity content we've chosen, along with Brand Innovators, really rival that of the official Cannes Lions Palais stage.”
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