How to Build a Solid SEO Strategy From Scratch
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Besides creating content, most website owners don’t have an SEO strategy. As a result, their efforts are not producing the results they want, and 96.55% of the pages are not getting traffic.
It’s hard to see your hard work and creativity go unnoticed by your target audience. But the truth is, your potential customers aren’t ignoring you – they just don’t have a chance to see your content.
Except a appropriate The SEO strategy is local, the chances of your content ranking well are low. As a result, your latest blog post will remain hidden under millions of other pages, never reaching the top of search results.
In this article, I want to show you how to create an SEO strategy from scratch to ensure that your content gets the attention it deserves and starts driving organic traffic.
Related: 5 Simple SEO Strategies to Improve Your Rankings
Why is SEO important?
According to recent data, 70% of business owners say that SEO generates more sales than paid strategies. Therefore, SEO is important because it helps to increase your profits. But that is not the only reason.
A well-executed SEO strategy improves the visibility of your website, making it easier for potential customers to find you. It can also drive more organic traffic, improve your website’s authority and improve conversions.
But enough about the theory. Let’s dive into some practical SEO tips to build your strategy from scratch and turn these benefits into reality.
How to build your SEO strategy from scratch
Building an effective SEO strategy from the ground up may seem difficult, but it’s important to drive organic traffic and improve your online presence. Here are the key steps you need to take to develop a good SEO strategy:
1. Keywords for the study
Extensive keyword research helps you understand what your customers are looking for, allowing you to tailor your content to meet their needs and improve your chances of ranking well in search results.
So, how do you do keyword research the right way?
You can use an SEO tool to identify 200-300 keywords that include a combination of high volume and low competition terms. This SEO hack allows you to unlock niche keywords with little competition that can help you gain traction quickly and start driving organic traffic to your website.
Related: 8 Ways to Qualify and Rank for Keywords in Google Search Results
2. Create SEO content that makes a difference
Writing content that stands out in search results takes more than just using the right keywords. Of course, including your keyword in the title, introduction, subheadings, conclusion and URL is important. However, good SEO content is also about providing value, ensuring readability and optimization for search engines and users.
The most important thing is to provide real value to the user. That usually means giving practical advice, tips or suggestions to make a student’s life easier.
To understand their pain points and needs, start by doing extensive research on forums like Reddit. You should also read the latest industry news and expert information to ensure that you know enough about the topic. Finally, include compelling data to make your points more credible.
However, it’s not just about what you write – it’s how you write, too.
For example, you need to organize your SEO content with clear headings and subheadings. Make your content easy to read by using bullet points, short paragraphs and bold key phrases.
Keep all these SEO content tips in mind, and you’ll be creating content that can outrank your competitors in no time.
3. Build high quality backlinks
Back in the day, SEO experts used to build hundreds of backlinks to a website, helping to raise its search ranking. Today, however, Google’s algorithms are more refined and only require a few backlinks to rank your website.
So, what does this mean? Can you pay someone $10 on Fiverr and be done with it?
Unfortunately, no.
Today, the quality of your backlinks is the most important factor, while getting quality backlinks is one of the most challenging parts of SEO.
For example, Google prefers that you get all your backlinks organically, which means you create content that is so good that others want to link to you naturally. While this may be easy for larger websites, you’ll need to focus more on effective link building techniques when you’re just starting out.
The most effective methods include guest posting on relevant blogs, getting niche listings where your link is added to existing content and accessing competitors’ backlink sources.
4. Track and analyze the performance of your strategy
If you want to understand what is working and what needs improvement, you need to track and analyze the effectiveness of your SEO strategy. Here’s how you can do that:
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Set up Google Analytics: Use Google Analytics to monitor your website traffic, user behavior and conversion rate, focusing on metrics such as page views, bounce rates and average duration.
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Use Google Search Console: Track your website’s search performance, including keyword rankings, click-through rates, index status and SEO issues.
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Monitor keyword rankings: Use tools like SEMrush or Ahrefs to track how your target keywords are performing over time.
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Analyze the backlink profile: Regularly check your backlink profile using tools like Ahrefs or Moz to track the quality of new backlinks and identify opportunities to get more.
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Review content performance: Measure individual pieces of content in terms of traffic, engagement and conversions using insights from Google Analytics to see which content resonates most with your audience.
Related: Here’s The SEO Combination You Need To Win The Google Algorithm
Creating a good SEO strategy is essential to get the results you want. You can do it by doing keyword research, creating valuable content, building high quality backlinks and tracking the performance of your strategy. That way, you can improve your website’s visibility and drive more organic traffic.
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