How Kat DeLorean Reclaims Her Family Name and Builds a New DeLorean

This week on The Small Business Radio Show, I talked about family business with Kat DeLorean. His father John created the iconic DeLorean sports car, best known as the time machine from ‘Back to the Future.’

Her mother, model Christine Ferrare wanted her to enter modeling but she gave it up to give her child what she never had—a chance to grow up not famous. Decades later, after years of taking her husband’s last name, Kat asked her daughter’s permission to re-appear in public as DeLorean. His daughter said yes. Kat wants to do what her father couldn’t: restart the family car company.

He wants to reclaim his legacy by rebuilding modernity. The problem? Another person owns the trademark on behalf of his family.

Here’s what we discussed:

Growing up with John DeLorean

Kat DeLorean shares her experiences growing up with her father, John DeLorean, who was not only a successful businessman but also a dedicated parent. She describes him as patient and deeply involved in his upbringing, teaching him important life lessons.

Practical Advice

• Balance Work and Family: Strive to maintain a healthy work-life balance. Your personal relationships are just as important as your professional achievements.
• Learn from Mentors: Seek guidance from mentors who can provide wisdom and support in both your personal and professional life.

The DeLorean Car: A Symbol of Innovation

Kat delves into the history of the DeLorean car, highlighting its unique design and innovations. John DeLorean’s vision was ahead of its time, experimenting with lightweight materials and modular designs.

Practical Advice

• Be Bold: Don’t be afraid to push the boundaries of conventional thinking. Innovation often requires taking risks and thinking outside the box.
• Focus on Quality: Prioritize quality and creativity in your products or services to stand out in the market.

Legal Battles and Reclaiming the DeLorean Name

An important part of the discussion revolves around the legal struggles surrounding the DeLorean name and brand. Kat passionately asserts her right to her father’s legacy and discusses the importance of restoring the DeLorean name.

Practical Advice

• Protect Your Brand: Make sure your intellectual property is properly protected with trademarks, copyrights, and legal counsel.
• Defend Your Rights: Be prepared to protect your brand and legacy from any unfair claims or disputes.

Revitalizing the DeLorean Brand

Kat shares her ambitious plans to revive the DeLorean brand, with a new car to be unveiled on her father’s 100th birthday in January 2025. Her vision goes beyond the car itself, focusing on creating an educational program for students.

Practical Advice

• Pursue Your Passion: Pursue your dreams with determination and perseverance, even when faced with challenges.
• Invest in Education: Consider how your business can contribute to education and community development, creating a lasting positive impact.

Development and Social Impact

Throughout the episode, Kat emphasizes the importance of empowering individuals and communities. He believes in the power of education to change lives and is committed to creating a program that promotes personal growth and resilience among students.

Practical Advice

• Empower Others: Use your platform and resources to uplift and support others in your community.
• Make an Impact: Strive to make a positive impact through your business, whether through educational programs, community efforts, or other means.

Listen to the entire interview on The Small Business Radio Show.

Photo: Joshua Sophy

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